Is Your UAE Marketing Office as Competent as Your GMP Production Line?

One common misconception we notice in various parts of the world is that marketing offices are exempt from GDP compliance because they don’t PHYSICALLY handle, store, or distribute medical products. This is a dangerous oversimplification because your marketing office influences WHO distributes the product, under WHAT conditions and HOW the product reaches the patients on time, safely and effectively. So, what could happen if a marketing office oversees Good Distribution Practices?

We’ve seen multiple examples over the years where unethical marketing, parallel trade and unauthorized resale took place. Strategic decisions happened to favor cost-saving over compliance which led to compromised storage conditions, inadequate traceability and ultimately delayed or degraded medicines.  

A positive initiative the new Decree-Law N38 brings is extending to all corners of your business, and marketing offices are no longer exempt. With GDP compliance now required, embedding GSDP protocols into everyday marketing practices is a MUST ensure consistency across all operations. Every department, including marketing, must now operate under the strict guidelines of GSDP. This means that the same precision, accountability, and excellence expected in production must also be mirrored in your marketing operations. Non-compliance in the marketing department can delay critical business functions, directly impacting revenue generation.

To get an overview or the new requirements:

• Marketing offices now need detailed protocols for data management, record-keeping, and process transparency.
• Marketing offices are mandated to maintain accurate records and periodic internal audits.

But how could you ensure your marketing office is compliant before the grace period comes to an end?

• Provide initial and ongoing targeted training on GSDP compliance and data management to personnel.
• Develop compliance checklists, analyze your current processes and integrate good distribution practices into daily workflows to ensure every marketing activity meets regulatory standards.
• Ensure that marketing continuously collaborates with production, legal, and compliance teams to create a unified approach.

At Inglasia Pharma Solutions, we have a highly experienced team with decades of experience in good distribution practices. We help companies in multiple continents secure their supply chain and assess their risks. We can help you tailor strategies fit for your business activities and needs, and turn quality processes into business growth opportunities.

Don’t leave any part of your business exposed. Contact us now to ensure your marketing office meets GSDP requirements and contributes to your overall compliance excellence!